The best way to do competitive analysis Why is it important?

The best way to do competitive analysis Why is it important?

The process of evaluating your competitors’ websites, products, and marketing strategies. For your analysis to be really useful, it is Important: select the right competitors to analyze. Learn what aspects of your competitors’ business deserve to be analyzed. know where to look figures.

In other ways, we can tell you to compare your website with others.

How to Compare Competitor Websites

Technology
Theme
backlink

 

The best way to do competitive analysis Why is it important?

1 Technology

Hosting provider, SSL certificate or not, CMS they used, website compatible with mobile devices or not, CSS, domain name provider company.

2 web content

[Free web page similarity tool]

[on-page optimization]
Title, description, keywords, text and number of words]

3 backlinks

Finding backlinks, how you can have backlinks and finding the website that create backlinks. Ahrefs Backlink Checker tool is one of the best tools that helps to find
backlinks freely. That shows the full backlink of your competitor.

Ahrefs backlink checker

Free Tool

https://www.simlarweb.com/
https://www.spyfu.com/
https://ahrefs.com/
https://www.semrush.com/
https://www.openlinkprofiler.org/

Reasons why competitor analysis is necessary

You can find link opportunities
You can get a strategic advantage
you can see where they are doing well

How to do competitive website analytics

Take a look at your competitors

1. Search target keywords

Long Tail Keywords – Best SEO Company in Chandigarh
Short Tail – SEO Company
Best SEO Company in Chandigarh

a.) Ahref to your competitor’s link. enter search bar
b.) Click on the Organic Keywords link in the Organic Research section
c.) It shows you which keywords are ranked for your competitor.

2. Perform content analysis

a) Word count and readability [Title – 60, Description – 160]
b.) Density and relevance of keywords [2-3%]
c.) Blog articles

3. External elements

a.) Link Authority: Authority links are links to websites that have established a substantial degree of trust and authority with search engines as a result of their age, quality, and size.
b.) Types of links: [Internal [Incoming link], [External link] external
c.) Anchor Text: [Blogger, Wix, WordPress, Bravenet, Tumblr, Just Past, Penzoo, Google….]

4. Analyze the website design

Is this website SEO friendly?
Domain, hosting, tracking and accessibility

5. Analyze competitive social media profiles

a.) Post Frequency
b.) commitment

6. Compare the Google Business page

Following these steps, we analyze the competitor’s websites, their backlinks, the strategy they follow. So that we can beat our client and rank in Google on the search engine. Simplicity Which helps to generate traffic and sales.

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